Posts:June 2015, Social Media

Cannes: A Visual Recap

by Rob Flaherty and Yasmine Cordes| June 30, 2015

This year at the Cannes Lions International Festival of Creativity, we were fortunate to have not one, but two top-tier illustrators on hand as part of the Ketchum delegation. Our post’s featured artist, Yasmine Cordes, is a director of business development based in our Berlin, Germany office. Yasmine won the opportunity to represent Ketchum at […]

Divergent Perspectives from Cannes: The Female and the Male

by Ruth Yearley and Bill Reihl| June 24, 2015

A Cinderella Story By Ruth Yearley I recently attended the 3% Conference in London, where, over a powerful video of women making a difference, played Helen Reddy’s anthem, “I Am Woman, Hear Me Roar.” So I was excited to attend the Cannes Lions in all their roaring glory. I was particularly interested in the newest prize, […]

Divergent Perspectives from Cannes: The Agency and the Client

by Marcus Peterzell and Jeffrey Moran| June 23, 2015

It’s a Business Deal, Not a Date By Jeffery Moran, Pernod Ricard All too often, clients take it too personally. Securing and engaging talent isn’t dating, and it’s certainly not personal. It’s a business deal and needs to be planned for. Parting with any significant amount of money can cause anxiety. Especially when engaging talent […]

Social Listening: Map the Landscape to Drive Smart Strategy

by Dan Hindin| June 10, 2015

Most people in the communications industry are probably familiar with social listening by now, but many are limiting its usefulness. Some companies only use social listening for monitoring, which basically means turning on a listening tool and waiting for something bad to happen. That’s smart to do. Many PR pros who have been burned before […]

Social Media Doesn’t Work (Unless…)

by Lauren Mundell| June 4, 2015

Ketchum New York recently kicked off a brand new wellness initiative, Ketchum F.I.T. (Fitness Influencer Team), with a star-studded panel discussion about the intersection between brands and fitness/wellness influencers. Ten years ago, we had one Registered Dietitian on staff at Ketchum. Now we have more than 10 RDs on staff with a network of 1000 […]

Top 7 Internet Trends for 2015

by Ben Foster| June 3, 2015

Every year, the tech community eagerly awaits Mary Meeker’s Internet Trends report. It is packed full of rich, yummy data that lets savvy marketers know where the Internet is headed, and how to take advantage of it. She covers global internet usage, start-ups that are disrupting marketing and business communications, technology usage in the next […]