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Posts:March 2015, Social Media

SXSW: Sessions, SouthBites and Social

by Rand Carpenter| March 18, 2015

Not knowing what to expect, I went to SXSW 2015 feeling a bit intimidated. Like any PR professional worth their stuff, I did my homework. I downloaded the SXSW Go app, researched sessions and speakers and spoke to colleagues and friends who had attended in the past. I have to admit, even after all that […]

SXSW: My Office on Mars

by Brad Simon| March 16, 2015

More than anything else, SXSW is a realm of possibilities; the promise of a smarter and more transparent future. Austin is teaming with change-agents, event-activators and dynamic speakers – meaning everyone is bound to come away with something different. The sessions you attend, conversations you have, and gut insights you carry back to your native […]

Content is Still King @SXSW

by Ally Mann| March 13, 2015

I’m officially on the ground, hot pink cowboy boots and all, here at #SXSW. Throughout my career as a digital strategist I’ve watched the happenings from afar via Twitter trolling and refreshing live blogs. So it’s invigorating to experience it all first-hand as a complete Interactive festival newbie. My app is filled to the brim […]

SXSW 2015 Survival Guide

by Brad Simon| March 11, 2015

A biochemist, cosplay Sailor Moon and Malcolm Gladwell walk into a bar … That would be the opening to a pretty hilarious joke if it wasn’t bound to be realized at #SXSW2015. This year’s conference promises to be the biggest and most diverse yet and, luckily for me, I’ll have a front row seat (or […]

Why 2015 Will Be the Best SXSW Yet!

by Tim Weinheimer| March 9, 2015

From once a small spin-off conference to one of the world’s most talked about events, SXSW Interactive 2015 kicks off this week (March 13-17) in Austin, Texas. Whether you’re a 2015 conference attendee or tracking the action via social media, you can truly tailor your experience depending on your vantage point. As it’s my fourth […]

The Evolving Role of PR

by Rob Flaherty| March 5, 2015

The contours of the public relations discipline are expanding rapidly due to the confluence of several factors, including the widespread adoption of social technologies, the democratization of the media, changing societal expectations and globalization. Here are four lenses through which to view the shift occurring within our field: