Posts:September 2020, Social Media

How Instagram Is Easing the Consumer Path from Engagement to Purchase

by Amit Wadehra| September 9, 2020

You’ve undoubtedly experienced it yourself: Consumers are spending ever-increasing time on social media, especially during the COVID-19 pandemic. While social media usage was expected to rise in 2020, daily time spent has seen an even larger rise from forecasts than expected: U.S. adults will spend on average seven more minutes per day on social media […]