NEWS + VIEWS

by Tom Barritt| February 27, 2015

We hear predictions that social media will completely replace traditional broadcast news as the primary channel to reach important audiences. There may be some truth to that. Each day, social media and digital content wiggle their way further into every corner of our lives. Content shared socially can be simple, edgy, immediately accessible, and often […]

by Susan Butenhoff| February 20, 2015

This was one of those weeks that reminded me why I love my job so much. In my new role as Global Tech Director for Ketchum, I had the opportunity to moderate a thought-provoking session at Holmes In2 Innovation Summit at the Ritz Carlton, San Francisco. The session, “How to Future Proof Your Brand,” focused […]

by Jim Lin and Gur Tsabar| February 17, 2015

We all cringe, yet we cannot look away, when a brand crashes and burns on social media. We shake our heads and think, “How did they not see that coming?” The sad reality is that it does keep coming — a hijacked hashtag here, a Facebook war there, and general internet mockery or outrage everywhere. […]