Posts:February 2013, Social Media

How to Prevent a Social Media Meltdown

by Nancy Martira| February 6, 2013

In the U.K., collapsing retailer HMV went into administration and eliminated 190 jobs on January 31. What makes this story noteworthy is that the HMV community manager live-tweeted the “mass execution” to the Brand’s more than 61,000 Twitter followers. Tweets like, “We’re tweeting live from HR where we’re all being fired! Exciting!” and “There are […]