News + Views

Ketchum author Lauren Butler

(she/her/hers)

Lauren Butler is managing director of Employee Communications & Engagement. Lauren believes that employees are the most important stakeholders, and the most successful companies are those whose team members are the heart and soul of their brand. She helps a wide array of clients build corporate culture, understand employee mindsets, create passionate ambassadors and identify the right channels, content, programs and messaging to engage and transform the workforce.

Posts: Lauren Butler

Ketchum: Progress at Work

Close Your Laptop and Meet Employees IRL: What Employees Really Want from Leaders in the AI Era

by Lauren Butler and Kabira Ferrell | March 2, 2026

By Lauren Butler and Kabira Ferrell In recent years, many companies have obsessed over how to navigate perceived generational differences, investing heavily in platform strategies, short-form video content, and polished digital experiences to reach different age cohorts. We’ve chased assumptions like Gen Z wants TikToks, Millennials crave authenticity on Instagram, Gen X prefers email, and […]