Ketchum author Lauren Samaha

Lauren Samaha is a vice president, group manager in our New York office. She serves as a strategic leader within the CPG sector, guiding top agency clients on ways to break through with brand equity campaigns, new product launches and annualizing success around marquee sales periods.

A self-proclaimed expert in pop culture, Lauren looks to trends and current conversation to guide her creativity when developing strategies. She has an earned forward approach and a passion for finding interesting and unique ways to engage media.

Lauren sees challenges as opportunities to push the boundaries of thinking and ultimately drive forth strong programming that not only meets but exceed expectations.

Posts: Lauren Samaha

‘Tis the Season to Set Your Holiday Marketing Strategy - photo of wrapped gifts on a beach

‘Tis the Season to Set Your Holiday Marketing Strategy

by Lauren Samaha | May 28, 2021

It’s not too early to start planning your holiday marketing strategy — in fact, you’re right on time. According to the National Retail Federation, sales during the 2020 holiday season grew 8.3% despite the unexpected disruption of a global pandemic. While resilience is the word many would use to describe the incredible year-over-year growth, I […]