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Posts: Krystina Nellis
Social Media Week London: Storytelling
by Krystina Nellis | September 26, 2014
It was clear that the most recent #SMWLDN events we attended were all about storytelling. No, not fairytales. Storytelling, in the context of advertising and marketing, simply means relaying the significance of a brand beyond its products. It means finding the human relevance of a brand, and broadcasting that to the world. With that in […]
