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Posts: Jason Woodward
Getting Started with the Strategic Planning Process
by Nicole Moreo and Jason Woodward | June 1, 2021
When it comes to marketing communications, the first step of the strategic planning process is planning. “If you fail to plan, you are planning to fail.” Few would disagree with these words attributed to Benjamin Franklin. Having and following a plan tends to be good advice no matter the endeavor. To reach a goal, it […]