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Posts: Brian Keenan

Brian Keenan Author

Brian is a Senior Strategic Planner within Ketchum’s London office.

Affording Creativity: Change Your Definition

by Brian Keenan| September 16, 2013

I work with ideas all day. I see their genesis, appreciate their value and applaud their implementation. I also believe they should be paid for, despite a climate that favors paying only for implementation and not conceptualization. Not “affording” idea development, I contend, is short-term thinking. In fact, paying for ideas is how to stay […]