Pula García Mosquera, is a Research Executive at Ketchum London. She is part of the Ketchum Analytics team and works mainly on the digital side of the business; building audience profiles, analysing social conversations and media landscapes and measure impacts of digital and influencer marketing. Paula has a background in journalism, having graduated from Universidad Complutese (Spain); with a Master’s in Political and Corporate Communication from Universidad de Navarra (Spain) and the George Washington University (US). She is a movie lover and a foodie, who enjoys cooking while listening to the radio or an interesting podcast.