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RP Kumar Author

With more than 27 years in senior roles in Consumer Insights and Strategic Planning, RP specializes in leading major research programs; gleaning relevant, actionable, sometimes hard-to-find insights from them; and developing brand, communication and marketing strategies for clients.

RP has on-the-ground global brand strategy experience across geographies (India, Middle East and North America), across categories (Food, Consumer Products, Telecom and Technology) and across major global agencies (J. Walter Thompson, Lowe and DRAFTFCB).

He is passionately devoted to teaching and is a regular faculty member at Miami Ad School and teaches often at major universities, including University of Chicago’s Booth School of Management and Texas A&M University.

RP holds a B.Sc. in Mechanical Engineering and an M.B.A. in Marketing and Strategy.

A Warmer, Fuzzier Analytics?

by RP Kumar| July 16, 2014

I recently subjected colleagues to a word-association exercise. The word was “Analytics.”  As you can imagine, responses included “Data,” “Metrics” and “Measurement,” emphasizing the stereotypical view that analytics lives in an impenetrable realm of numbers, more numbers and just numbers. As I am a Strategic Planner, I found this exercise dispiriting. Corporate America has been […]