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Posts: Alan Danzis

Alan Danzis Author

Alan has been with Ketchum for more than five years. Follow him on Twitter at @adanzis if you want rare insights about PR and social media, and tons of stuff about video games, technology and other sci-fi and nerdy things.

What Can We Learn From the Old Spice Guy?

by Alan Danzis| July 30, 2010

About two weeks ago, Old Spice’s advertising partner, Wieden + Kennedy, had a brilliant idea: have the star of their commercials, Isaiah Mustafa, aka “The Man Your Man Could Smell Like,” personally thank people online for their comments about his videos. Some ranged from celebrities like Alyssa Milano, some included media outlets, and others had […]