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Posts: Debra Forman

Debra Forman Author

Debra launched and continues to lead Ketchum Digital for North America. Debra specializes in the development of break through content that strategically aligns with the consumer interaction, technology, and imagination across the social web.

Short-Form Video: The Next Crop of Storytellers Are Homegrown

by Debra Forman| June 28, 2017

It’s no secret that today’s younger consumer is cut from a different cloth. They don’t want as much TV as their elders – they are focused on Snapchat, Instagram and YouTube. The evolution of media has helped mold a new generation that demands a constant flow of smart, snappy content, and frowns upon advertising and […]