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Ketchum author Bill Zucker

Bill Zucker is an issues and crisis communications specialist and managing director of Executive Advisory and Media Services at Ketchum. A former broadcast journalist, Bill coaches executives and experts on speaking to the media in high-profile situations.

Posts: Bill Zucker

What You Can Learn from My Accidental Internship

What You Can Learn from My Accidental Internship

by Bill Zucker| June 3, 2014

Each year around this time, I find myself repeating one of my favorite stories about a summer internship that should never have happened, but became a career game-changer for me. Although it occurred (gulp) 30 years ago, I hope the lessons ring true for the many interns starting their PR careers this summer at Ketchum […]