Karen loves winning trophies for clients, believing awards affirm how much strategy and creativity matter. As Ketchum’s chief strategy and creativity officer, as well as co-lead of Ketchum’s 50+ specialty, she is an evangelist for courage and creativity in communication, and she ensures strategic discipline and creative liberation for the firm’s global network of planners. Her devotion to studying human behavior, crowdsourcing creative ideas and working across silos have contributed to Ketchum winning more awards for clients than any other PR firm. Some of her initiatives include the creation of Mindfire, Ketchum’s crowdsourcing site for fueling creative ideas; the Ketchum Creative Community and related Passion Panels to solve client challenges; and the Ketchum Media Optimizer, the first media planning discipline in the public relations business. As a member of the small minority of female agency creative chiefs, Karen is on a mission to inspire and empower more women to take on lead creative roles.
Creative genius is magic, and I’ve just watched two magicians dazzle their audiences. JR, a recent TED Prize winner, is a French street artist whose giant outdoor photo installations are startling and provocative. Jeff Goodby, the co-chairman of Goodby, Silverstein & Partners, is an adman whose brilliant and compelling campaigns include Häagen-Dazs’ “Save the Honey […]
“New business pitches cost agencies a LOT of money,” were the words uttered at a Cannes Forum billed as “Five Sneaky Ways to Get Great Work.” You’d assume the speaker was the director of new business at an agency, but no, it was the hilarious and very enlightened Dana Anderson, SVP, Marketing Strategy and Communications, […]
The PR industry had better stop thinking it has a corner on “earned” media, because that’s what the ad game is focused on too. According to the introduction to last night’s Creative Effectiveness Lions ceremony, the awards honored “the best work today at a time when you CAN’T BUY ATTENTION and YOU’VE GOT TO EARN […]
This post is part of Ketchum’s Cannes*ectivity – insights shared from the Cannes Lions International Festival of Creativity. Click here to read additional posts. It’s Sunday at 2:30pm in Cannes and I’m watching really graphic advertising. “This is going to be explicit,” warns Textappeal CEO Elliot Polak, perhaps looking to arouse those of us arriving […]
This post is part of Ketchum’s Cannes*ectivity – insights shared from the Cannes Lions International Festival of Creativity. Click here to read additional posts. Has the creative “Big Idea” gone the way of the old-fashioned Don sips in the closing shot of Mad Men’s just completed season? Wildly popular in the ‘60s when creative directors […]