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Posts: Bill Zucker

Bill Zucker Author

Bill Zucker is an issues and crisis communications specialist and managing director of Executive Advisory and Media Services at Ketchum. A former broadcast journalist, Bill coaches executives and experts on speaking to the media in high-profile situations.

How to Prep Executives for Presenting from Anywhere

by Bill Zucker| May 20, 2020

Watching this month’s high-profile U.S. Senate hearing on reopening the country, communications pros could not help playing armchair coach. Even as important topics such as the balance between economic recovery and disease prevention played out, we were compelled to ask things such as, “Why isn’t the FDA commissioner looking at the camera?” or, “What is […]