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Posts: Prita Das

Prita Das Author

Prita Das is a Digital Executive within the Digital Practice at Ketchum London. She joined Ketchum in September 2013 as part of the James Maxwell graduate scheme, and her experience covers digital and corporate communications across the corporate and consumer sectors. When not in the office, Prita can be found baking – and eating – patisserie in the name of practising her French. Feel free to connect with her on Twitter: @PritaDas.

Why Supermarkets Are About to Feel Weirder

by Prita Das| April 14, 2014

When was the last time you went into a big supermarket and the cashier knew your name? Chances are, it just hasn’t happened, most likely because we expect anonymity when we’re shopping face-to-face. However, that expectation changes when we’re online. Thanks to the marvelous, increasingly affordable amplifying devices we carry (otherwise known as smartphones), we expect […]