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Posts: Bill Zucker

Bill Zucker Author

Bill Zucker is an issues and crisis communications specialist and Managing Director of Ketchum’s Food Industry team. A former broadcast journalist, Bill works with clients to ensure their reputation strategies are aligned with public and stakeholder realities.

Ready for Your Brand’s “One Shining Moment?”

by Abby Lovett and Bill Zucker| March 19, 2018

If you have ever watched CBS’s coverage of the NCAA tournament, you know the theme song for the road to the Championship is “One Shining Moment,” a chance for any of the 64 teams to have that special moment in the spotlight. On Friday, that moment came true not only for the University of Maryland […]