Posts: Scott Guthrie

Scott Guthrie Author

Scott Guthrie is a Digital Director/Influencer Relations within Ketchum’s London office. He is responsible for influencer relations in the U.K. and is a member of Ketchum’s global influencer task force. Scott is a chapter contributor to My PRstack: A practical guide to modern PR tools and workflow and #FuturePRoof. Connect with him on Twitter: @sabguthrie

The 7 Rs of Influencer Relations

by Scott Guthrie| March 16, 2016

Four years ago this month Brian Solis coined the term “Pillars of Influence” describing it as reach, relevance and resonance. Today, it’s time to add four more pillars. Communicators love grouping themes around words. We love alliteration, too. There are the four Ps, which was expanded into the seven Ps to embrace the nature of […]