Posts: Sarah Unger

Sarah Unger Author

Sarah is a VP of Insights & Strategic Planning, working closely with team leaders to catalyze the planning/creative process and develop key research-based and target-relevant insights that help lead to clear strategic vision. In essence, people fascinate her and she figures out what makes them tick so brands can intersect with consumers in a meaningful, mutually profitable way. Recently named to the 2015 Forbes 30 Under 30 List in Marketing & Advertising, her focus on millennials has become a core area of Ketchum expertise. A committed cultural enthusiast, it’s hard to find something that doesn’t interest her. You can follow Sarah’s random musings on Twitter @sarahjane047, PSFK, and her blog, So Five Minutes Ago.

A Crash Course in Millennials

by Sarah Unger| December 18, 2013

Millennials. Are you sick of hearing that word already? If you read the news, probably. Love it or hate it, it’s not a fad – it’s a cohort that’s a huge portion of our current and future population, and especially our consumer base. And that’s not opinion. That’s scientific fact. I happen to be in […]