Ketchum author Stephen Waddington

Stephen is a Partner and Chief Engagement Officer, Ketchum and Visiting Professor in Practice, Newcastle University. Chairman of Future Proof policy unit and Past President, CIPR. Author of Brand Anarchy and #BrandVandals; and editor and contributor to Share This and Share This Too.

Connect with him on Twitter: @wadds

Posts: Stephen Waddington

Social Media Wake-up Call for Laggards

Social Media Wake-up Call for Laggards

by Stephen Waddington| December 11, 2012

How do you convince skeptical managers of the value and benefit of social media? That was a question that was raised at a conference for the further education sector last week where I gave a keynote on social media and reputation management. The digital marketing event in London, UK, was hosted by the Association of […]