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Barri Rafferty Author

Barri Rafferty is Ketchum’s former CEO and current head of communications at Wells Fargo.

The Communications Evolution: Climb Aboard, or Risk Being Left Behind

by Barri Rafferty| November 28, 2016

Among the lessons I took away from the 2016 presidential election – and there were many – was the provocative power of visual communications. We heard and read plenty throughout the campaign, but what we saw may have impacted us even more. Facial expressions and body language during debates, finger-pointing combatants at campaign rallies, memes […]