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Posts: Rob Flaherty

Rob Flaherty Author

Rob Flaherty is Chairman of Ketchum, the global communications consultancy with 130 offices and affiliates worldwide. He is on the board of the Arthur W. Page Society, the Institute for Public Relations and the advisory board of Room to Read, which focuses on literacy and girls education in developing nations. Follow Rob on Twitter at @flahertyrob.

Does Data Improve PR Creativity?

by Rob Flaherty| November 19, 2014

Rob Flaherty, our Chief Executive Officer & President, recently sat down for a Q&A with U.K.-based magazine PR Moment to discuss how research and data can improve the creative process. As Seen in PR Moment… The relationship between creativity and data in public relations is an interesting one. Data analytics is improving the effectiveness of […]

What We Can Learn from Games

by Rob Flaherty| November 3, 2014

During the Holmes Report’s Global PR Summit in Miami, I hosted a session called “Unlocking the Future: What Marketers Can Learn from Game Designers” with visionary game designer and Director of Games Research and Development at the Institute for the Future, Jane McGonigal. Jane is uniquely qualified to offer insights in this area having also […]