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Jeff Lewonczyk Author

Jeff is a vice president for content and creativity within Ketchum’s Corporate Communications group.

Introducing Ketchum Sounds, a New Music Marketing Service

by Jeff Lewonczyk| November 26, 2012

Music is a major part of the marketing mix, opening the door to fans of major pop-culture influencers and creating an easily accessible language that spans demographics and geographies. To tap the power of this medium, Ketchum is launching Ketchum Sounds, a music marketing specialty that helps clients reach consumers by tapping into their musical […]