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Posts: RP Kumar

RP Kumar Author

With more than 27 years in senior roles in Consumer Insights and Strategic Planning, RP specializes in leading major research programs; gleaning relevant, actionable, sometimes hard-to-find insights from them; and developing brand, communication and marketing strategies for clients.

RP has on-the-ground global brand strategy experience across geographies (India, Middle East and North America), across categories (Food, Consumer Products, Telecom and Technology) and across major global agencies (J. Walter Thompson, Lowe and DRAFTFCB).

He is passionately devoted to teaching and is a regular faculty member at Miami Ad School and teaches often at major universities, including University of Chicago’s Booth School of Management and Texas A&M University.

RP holds a B.Sc. in Mechanical Engineering and an M.B.A. in Marketing and Strategy.

Data: Beyond a Shiny Toy

by RP Kumar| October 20, 2017

In a recent interview related to WPP earnings, WPP’s CEO, Sir Martin Sorrell said, “The three main reasons why the ad market is struggling are because of digital disruption, activist investors and the low cost of capital money.” He went on to talk about the first reason – digital disruption – in the following terms: […]