Posts: Jim Lin

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I’ve Got a Micro-Influencer Program… Now What?

by Jim Lin| October 6, 2017

A few weeks ago, I wrote a post about the importance of properly defining micro-influencers. tl;dr – you need to think of them as regular consumers, rather than what we traditionally consider influencers. Their content mix, engagement dynamic and audience relationships are fundamentally different than that of bloggers, YouTube stars and social media superstars. Because […]