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Posts: Barri Rafferty

Barri Rafferty Author

Barri Rafferty is CEO of Ketchum, one of the world’s top communication firms, with offices and affiliates in 130 markets in more than 70 countries.

Outside of Ketchum, she participates in a number of groups including the sustainability task-force for the World Economic Forum and is a member of Arthur W. Page Society Page Up program. Rafferty sits on the board of StepUp, an organization with the mission of empowering girls from under-resourced communities to become confident, college-bound, and career focused and she is also a member of the governing body of OmniWomen, Omnicom’s Leading Women’s Network, for which she holds quarterly panel discussions featuring prominent women. She is the recipient of the Plank Center Milestones in Mentoring Award.

Barri is a graduate of Boston University (M.A) and Tulane University and enjoys watching soccer, volleyball, and dance – especially when her son and daughter are involved! Connect with her on Twitter: @barrirafferty

Engineering Creativity

by Barri Rafferty| January 26, 2012

This week, Barri Rafferty, senior partner and director, New York, is blogging from the World Economic Forum’s annual meeting in Davos, Switzerland. If I could trade jobs with anyone in the world, the CEO of IDEO, Tim Brown, would be high on the list. He runs a global design consultancy that creates products, services, spaces […]

World Economic Forum: The Need for Major Change

by Barri Rafferty| January 25, 2012

This week, Barri Rafferty, senior partner and director, New York, is blogging from the World Economic Forum’s annual meeting in Davos, Switzerland. Going with the flow has become my mantra at Davos. After starting the day with a change of plans when my car got stuck in snow and I unexpectedly met some people who […]

5 Areas Companies Should Behave as Global Citizens

by Barri Rafferty| January 25, 2012

This week, Barri Rafferty, senior partner and director, New York, is blogging from the World Economic Forum’s (WEF) annual meeting in Davos, Switzerland. Last night, I attended the opening mission session with founder of the WEF, Klaus Schwab. His speech focused on how companies should behave as global citizens and he laid out five areas […]

Destination: Davos: A Marathon Not A Sprint

by Barri Rafferty| January 24, 2012

This week, Barri Rafferty, senior partner and director, New York, is blogging from the World Economic Forum’s annual meeting in Davos, Switzerland. I’ve just arrived in Davos after an overnight flight and a two-and-a-half-hour bus ride. After making a new friend on the bus and checking in to the hotel, the adventure is already underway.

A New Year’s Resolution to Disconnect for Creativity

by Barri Rafferty| January 4, 2012

I have read many articles the last few days on resolutions, but two from the New York Times have struck a chord with me in particular. Nick Bilton resolved to spend 30 minutes a day without his iPhone. The primary rationale that I could relate to was the lack of time to daydream. He quotes […]