by Stephen Waddington| June 12, 2018

I spoke at a PRCA Fellows’ Debate in London today about how AI is likely to impact the future of communications. My message was that it already is. AI has become a catch all term to describe technology that engages with people or displays human characteristics. This is unhelpful and is contributing to hype and […]

by Stephen Waddington| May 9, 2018

It’s not possible to have a conversation about Facebook at the moment without acknowledging the ongoing data privacy and fake news issues. While under fierce scrutiny from the media and governments around the world, Facebook CEO Mark Zuckerberg announced an update to Facebook in January to address the issue of fake news. Whatever your view, […]

by Stephen Waddington| January 17, 2018

Facebook announced important changes to its newsfeed algorithm last week. The changes prioritize consumer engagement on the platform and have important implications for brand marketing and public relations. Our digital strategists from around the world have decoded the changes. Here’s where we’ve landed…

by Stephen Waddington| January 9, 2018

Staying ahead of innovation in digital and social media provides a competitive advantage for Ketchum and its clients. We’re constantly on the lookout for new ways to engage with publics. I’ve tapped our digital hive mind to discover the issues that our strategists around the world are thinking about in 2018. If you’d like to […]

by Stephen Waddington| December 20, 2017

I recently took part in a webinar hosted by Cision where we examined some of the most critical challenges, trends and themes facing our industry in the year ahead. Topics ranged from the proliferation of fake news, to the increasing importance of brand integrity (and crisis management) in today’s hyper-connected, and scandal-laden, media landscape. The […]

by Stephen Waddington| October 12, 2017

It’s that time of year, when thoughts turn to planning for 2018. Taking a 12 month, or even quarterly, outlook is challenging when operating in a period of such uncertainty but organizations need to continue to take bets on investment and talent. Our recommendation is to take the longest term outlook feasible for your organization […]