Rafi heads up the Speaker Bureau division supporting his clients thought leadership strategies by placing them as speakers at conferences. He places senior executives as speakers at a wide range of conferences around the world covering topics such as technology, retail, healthcare, innovation, sustainability, marketing and leadership. In addition to running the Speaker Bureau, Rafi’s knowledge of dealing with international media has been of value to the many countries and supranational bodies that he has worked with to promote business investment, tourism and specialist high-profile campaigns for The Russian Federation, The State of Qatar, Azerbaijan, Morocco and The European Commission. Rafi’s passion for social media and the growing role of digital media in communications has seen him lead social media strategies for clients, acting as both a digital strategist and community manager on a number of campaigns for companies and countries alike carrying out blogger outreach exercises, as well as managing Facebook and Twitter pages.
At Ketchum I deliver training to colleagues about twice a year on how to get the most from networking. The key aims of the training is to firstly dispel the myth that networking is purely a sales activity that has to be suffered and not enjoyed. Secondly, is to explain that getting away from your […]
Wearable technology – clothing and accessories that incorporate advanced technology – is a hot topic in the tech world at the moment. Calculator watches defined this category in the 1980s. Fast-forward two decades later and this field is being driven by a revolution in computing power that allows technology to become increasingly accessible, usable and, […]
Q: How can I make the most of industry events to raise our profile? A: Rafi Mendelsohn, Head of Ketchum Speaker Bureau I get this question a lot. In addition to such tactics as securing media coverage, organising launch parties and arranging celebrity participation, an increasing number of companies are asking how they can achieve […]
Conference participation is an essential tool in any marcomms armoury. However, with increasingly limited budgets and literally thousands of conferences out there to choose from – and that’s before starting to contemplate creating one yourself – how can marketing departments use their budget in the most efficient way to reach as many of their target […]
2012 has been the year that social media changed the way elections are run. Don’t agree? You would have valid reason not to. After all, it was at the last Presidential election in 2008 in which Obama used Twitter to announce the selection of his running mate, current vice-president Joe Biden. Similarly, online platforms had […]