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Posts: Rachel Racoosin

Rachel Racoosin Author

As a member of Ketchum’s Online Strategy team, Rachel Racoosin works to develop and implement social media and search strategies for clients. Follow her on Twitter @RachelRacoosin.

Infographics: Optimizing, Promoting & Measurement

by Rachel Racoosin| June 5, 2012

If an infographic lands on the internet, but no one is around to see it, does it really exist? Think about it. Why go to all the trouble of making one if you’re not going to properly optimize, promote, and pitch it? In this blog post, we will share some best practices for optimizing infographics, […]

LinkedIn: 10 Steps to Creating Buzz and Forging “Relationships That Matter”

by Rachel Racoosin| March 7, 2012

I’m willing to bet that you have your resume up on LinkedIn and believe that LinkedIn is the business version of Facebook. It’s time to break the mold on this thinking! LinkedIn is much more than a virtual career center; it is critical to building both your own personal brand and your company’s brand.As of […]