Ketchum author Pamela Von Lehmden

Pamela is Partner/Director of the Midwest Brand and Food Practice and serves as the North American Director of Youth Marketing for the agency’s Youth Movement specialty. Most recently she and her team partnered with to provide insights on how the most influential teens use social media. The research was released at the Ypulse Youth Marketing Mash Up in the late spring of 2010.

Posts: Pamela Von Lehmden

Impacting the Social Youth

Impacting the Social Youth

by Pamela Von Lehmden| January 23, 2012

Remember these rites of passage – from tricycles to tweendom; from teenager to (GULP) adulthood. Sure, we were shaped by the brands and media around us. I still have my Bass penny loafers – purchased AFTER seeing Sixteen Candles; and those ankle-zipper Guess jeans. I treasure those articles (and brands) to this day.  As a […]