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Advice From a PR Fortune Teller

Advice From a PR Fortune Teller

by Orin Puniello| September 21, 2017

All models are wrong, but some are useful. -George Box George Box, a preeminent statistician, points out that a statistical model is never going to tell you the whole truth and that the usefulness of advanced statistics is based on whether we are asking the correct questions. However, PR often leans on advanced statistics/predictive analytics […]