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Posts: Nicole Moreo

Nicole Moreo Author

Nicole Moreo is a Senior Vice President within Ketchum Analytics.

Transportation White Space: Unlocking Stories with Horsepower

by Kevin Oates and Nicole Moreo| September 5, 2019

Our team loves reading about the early electric vehicles that attempted to pioneer zero emission transportation far before Tesla Motors or even the EV1. Electrification is a concept that’s been around for 150 years and was one of the first ways early automakers tried to transition away from horses. Was it just too far ahead […]

Finding Your White Space in a World Full of Wellness Brands

by Christy Salcido and Nicole Moreo| July 11, 2019

The global wellness industry is, well, healthy as can be. According to the Global Wellness Institute, the sector is now worth $4.2 trillion thanks to heightened worldwide consumer interest that is equal parts emotional and physical, driven by our need to feel better about all aspects of life.

AMEC 2019: Data is a journey, not the destination!

by Nicole Moreo| May 24, 2019

That seemed to be a key theme at this year’s AMEC Global Summit. This past week, AMEC – the International Association for the Measurement and Evaluation of Communications – hosted its annual Summit and Awards in Prague. It was two full days of learning, sharing and networking across a wide array of measurement-related topics with […]