Nancy leads the Social Media Group at Ketchum’s New York office, where she counsels a wide variety of companies on how to engage with consumers online and become a part of the conversation. Working with brands like Kodak, Frito-Lay, ConAgra Foods, H&R Block and IKEA, she has developed strategic influencer programs, local events, Twitter and Facebook content sourcing, and event sponsorships. She often works with companies to develop their internal social media guidelines.
In this day and age, chances are high that your clients or brands have some kind of presence on social media and they may be also involved in any number of online communities that are relevant to their industry and target audience. But who is responsible for managing all of these accounts so they work […]
The greatest April Fools’ day of my life was in 1997 when a freak snowstorm blew through New England and Rhode Island public schools were closed. Other than that, I don’t really remember April Fools’ Day being “a thing” until about 2007, when the Internet breathed new life into the day. Now an annual touchstone […]
In the U.K., collapsing retailer HMV went into administration and eliminated 190 jobs on January 31. What makes this story noteworthy is that the HMV community manager live-tweeted the “mass execution” to the Brand’s more than 61,000 Twitter followers. Tweets like, “We’re tweeting live from HR where we’re all being fired! Exciting!” and “There are […]
There is nothing quite like a billion-dollar price tag to make you say, “I told you so.” In this case, I’m feeling pretty self-congratulatory after beating the drum for months and months saying, “So, this Instagram is a pretty big deal.” After weeks of speculation, it was announced yesterday on Facebook and on the official […]
SXSW is, among other things, an exercise in standing in lines. And standing in lines is an excellent time to contemplate your own mortality, particularly if you are me and if your socks are wet (I am and they were.) So, I had the perfect mindset to attend the Digital Immortals Panel. This panel, the […]
I listen to a ton of podcasts – literally, one metric ton[i]. Between my subway commute, walking the dog, and not watching practically any television, podcasts are how I consume arts, culture, and keep my brain occupied while I’m washing the dishes. Here are some trusted favorites I turn to when I want to change […]