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Ketchum author Melissa Kinch

Melissa is partner and managing director of technology for Ketchum, specializing in corporate communications, issues management, business-to-business branding, corporate branding and strategic philanthropy/CSR.

Posts: Melissa Kinch

COVID-19 Widens Tech Gap, Based on Age and Income

COVID-19 Widens Tech Gap, Based on Age and Income

by Melissa Kinch and Lisa Sullivan| September 24, 2020

Technology was supposed to be the great equalizer, hurdling societal and economic barriers to level the information playing field for all the world’s citizens. That premise has been in doubt for a while, however. And the global COVID-19 pandemic appears to be exposing ways that technology is deepening, not bridging, our world’s inequity gaps. The […]

Grandfather, grandson and father looking at smartphones

How Brands Can Bridge the Senior Tech Gap During COVID-19 and Beyond

by Melissa Kinch and Lisa Sullivan| June 24, 2020

“What do you mean we have to ‘stream’ my grandson’s high school graduation instead of going in person? I don’t even know what that means.” “You need to help me do an upgrade on my five-year-old phone. And I’m not investing in a new one. I’m on a budget, and these things should last longer.” […]

COVID-19 Supply Chain Issues Make Consumer Communications a B2B Priority

COVID-19 Supply Chain Issues Make Consumer Communications a B2B Priority

by Melissa Kinch| May 28, 2020

What ingredients go into the food we eat? What materials are in a beauty product? What software tools help a brand interact online, and what environmental impact does a given material have? For any B2B brand that provides the individual elements behind a consumer facing product, the need for transparency with consumers has been growing […]

The Coming New  Normal for Tech Innovation Communications

The Coming New Normal for Tech Innovation Communications

by Melissa Kinch and Lisa Sullivan| April 21, 2020

Before COVID-19, the technology industry was facing a new era of scrutiny relating to trust and social permission. Issues like consumer data privacy and security, as well as calls for more transparency and regulations on how technology is omnipresent in our lives, were growing in intensity. How is that changing with the new reality? Many […]

Corporate Athlete

A Clear Winner in the 2020 Election is … Consumer Skepticism of Technology

by Melissa Kinch and Lisa Sullivan| November 20, 2019

The 2020 presidential election is just under a year away, and our divided populace is showing bipartisan support on one related topic: They’re worried about the role technology may play in altering or negatively impacting election results. This is no surprise given Americans’ serious concerns about data privacy and security that consumers (and a subset […]

Millenial B2B consumer

B2B Millennials Need to Feel the Love

by Melissa Kinch| November 19, 2019

Marketers have studied and analyzed millennials as consumers extensively. But have we really researched millennials as major decision-makers inside companies, specifically as B2B purchasers? Many professionals in this generation have moved from FOMO (fear of missing out) to JOMO – the joy of missing out. And they are grappling with technology overload. In her now-famous […]