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Posts: Melissa Kinch

Melissa Kinch Author

Melissa is partner and managing director of technology for Ketchum, specializing in corporate communications, issues management, business-to-business branding, corporate branding and strategic philanthropy/CSR.

A Clear Winner in the 2020 Election is … Consumer Skepticism of Technology

by Melissa Kinch and Lisa Sullivan| November 20, 2019

The 2020 presidential election is just under a year away, and our divided populace is showing bipartisan support on one related topic: They’re worried about the role technology may play in altering or negatively impacting election results. This is no surprise given Americans’ serious concerns about data privacy and security that consumers (and a subset […]

B2B Millennials Need to Feel the Love

by Melissa Kinch| November 19, 2019

Marketers have studied and analyzed millennials as consumers extensively. But have we really researched millennials as major decision-makers inside companies, specifically as B2B purchasers? Many professionals in this generation have moved from FOMO (fear of missing out) to JOMO – the joy of missing out. And they are grappling with technology overload. In her now-famous […]

Consumers Have Questions About Data Privacy. Does Your Company Have Answers?

by Melissa Kinch and Lisa Sullivan| November 11, 2019

Attention, data-centric companies (and these days, that means just about every brand). Consumers care about data privacy. A lot. According to Ketchum’s second annual Social Permission and Technology Study, two-thirds (66%) of consumers surveyed are worried about data privacy, which is the exact same percentage as those concerned about data security1. One of the primary […]

Food for Thought: Is Your Company Ready for “Techlash”?

by Melissa Kinch| March 21, 2019

Technology brands have championed the idea of disruption in all parts of our businesses and lives. But is there a different kind of disruption coming for the industry?  One marked by diminished reputations and lack of adoration from consumers?

Flexing Your Earned Influencer Muscle

by Melissa Kinch| January 10, 2018

Influencer. Has any word caused more excitement, agency land grabs or demand from CMOs in recent memory? Influencer marketing – currently understood as engaging online personalities on behalf of products and brands to create content that can be shared, explored and consumed – is all the rage.  It seems like every advertising, digital, public relations […]

Is There Public Permission for Technological Innovation in Food?

by Melissa Kinch| April 27, 2017

From feeding a growing world population with the same land and resources, eliminating food waste, improving nutrition for people everywhere, and reducing farming’s environmental impact, our world has a lot of food challenges on its plate.