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Posts: Margo Schneider

Margo Schneider Author

Margo Schneider is a Vice President/Associate Director in Ketchum NY’s Financial Media Group. She advises on media strategy for clients, including IBM, Weight Watchers and Frito-Lay. She holds some of the agency’s most valued relationships with national media contacts and is responsible for brokering high profile placements with powerful messaging and clients’ business results top of mind.

Mind-Blowing Public Relations Requires a Journey into the Brain

by Margo Schneider| November 1, 2012

Earlier this week, I had the pleasure of attending The Holmes Report’s first Global Public Relations Summit in Bal Harbour, FL, where some of the most influential people in communications opined about how to unlock creative thinking and spark game-changing ideas. Ketchum’s CEO, Rob Flaherty, led a fascinating dialogue with David Eagleman, neuroscientist at Baylor College of […]