Ketchum author Krystina Nellis

Krystina Nellis is a Content Producer/Copywriter based out of London.

Posts: Krystina Nellis

Social Media Week London: Storytelling

Social Media Week London: Storytelling

by Krystina Nellis| September 26, 2014

It was clear that the most recent #SMWLDN events we attended were all about storytelling. No, not fairytales. Storytelling, in the context of advertising and marketing, simply means relaying the significance of a brand beyond its products. It means finding the human relevance of a brand, and broadcasting that to the world. With that in […]