KayAnn P. Schoeneman is an accomplished public and corporate affairs specialist with nearly 20 years of experience. She has led complex national and international public and corporate affairs campaigns for foreign governments, Fortune 100 companies and leading trade associations. Among her areas of expertise include reputation management, ally development, coalition building, issue advocacy, influencer engagement and research and measurement. KayAnn has been active in national, state and local politics for more than two decades. She is an active member of the Public Relations Society of America, American Association of Public Opinion Research and the International Association for the Measurement and Evaluation of PR. She also serves as an Adjunct Professor at Johns Hopkins University for the Master of Arts in Communication program. You may follow her on Twitter @Kschoeneman.
In this complex and unpredictable legislative and regulatory environment, serving as the voice of your industry or constituency is more important than ever. Trade association and nonprofit leaders must demonstrate a compelling value proposition to retain and attract members while also being good stewards of the limited and hard-earned resources members and donors are able […]
Today is the national observance of Equal Pay Day. A date that symbolizes how far into the year women must work to earn what men have earned in the previous year. According to 2016 statistics released by the United States Census Bureau, women are paid, on average, 80 cents for every dollar their male counterparts […]
The State of the Union is more than just a speech. It is a chance for the President to rally his Congressional supporters and the American people behind the policy goals he has set for the coming year. Transforming a speech into action is difficult for every President, and this year’s State of the Union […]
It’s important to recognize the “First 100 Days” narrative is a media construct and communicators must know how to navigate the construct, whether you are communicating on behalf of a CEO, a nonprofit or the President of the United States. Every administration tries to play down the significance because they recognize that since President Franklin […]
Every new presidential administration brings changes along with it. Since President Trump’s inauguration, the public relations discipline is already adapting to this new normal. I recently spoke on a PR Council panel about how to effectively communicate in a “Trump World.” Perhaps the most discussed topic was that, even though the President has only been […]
Since his electoral victory last month, the “new normal” in day-to-day business operations includes wondering how the incoming Trump Administration will govern, and what impact the governance will have on corporations, c-suites and general counsels as well as stock price, reputation and ability to operate.