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Posts: KayAnn Schoeneman

KayAnn Schoeneman Author

KayAnn P. Schoeneman is an accomplished public and corporate affairs specialist with nearly 20 years of experience. She has led complex national and international public and corporate affairs campaigns for foreign governments, Fortune 100 companies and leading trade associations. Among her areas of expertise include reputation management, ally development, coalition building, issue advocacy, influencer engagement and research and measurement. KayAnn has been active in national, state and local politics for more than two decades. She is an active member of the Public Relations Society of America, American Association of Public Opinion Research and the International Association for the Measurement and Evaluation of PR. She also serves as an Adjunct Professor at Johns Hopkins University for the Master of Arts in Communication program. You may follow her on Twitter @Kschoeneman.

Trade Associations & Nonprofits: Get Ahead of Reputation Challenges, Public Affairs Issues and Regulations

by KayAnn Schoeneman| June 4, 2019

In this complex and unpredictable legislative and regulatory environment, serving as the voice of your industry or constituency is more important than ever. Trade association and nonprofit leaders must demonstrate a compelling value proposition to retain and attract members while also being good stewards of the limited and hard-earned resources members and donors are able […]

Equal Pay Day 2019: Progress does not require perfection

by KayAnn Schoeneman| April 2, 2019

Today is the national observance of Equal Pay Day. A date that symbolizes how far into the year women must work to earn what men have earned in the previous year. According to 2016 statistics released by the United States Census Bureau, women are paid, on average, 80 cents for every dollar their male counterparts […]

What Communicators Can Learn from President Trump’s State of the Union

by KayAnn Schoeneman| February 1, 2018

The State of the Union is more than just a speech. It is a chance for the President to rally his Congressional supporters and the American people behind the policy goals he has set for the coming year. Transforming a speech into action is difficult for every President, and this year’s State of the Union […]

What the First 100 Days of the Trump Administration Tells Communicators about the Next 1,360 Days

by KayAnn Schoeneman| May 5, 2017

It’s important to recognize the “First 100 Days” narrative is a media construct and communicators must know how to navigate the construct, whether you are communicating on behalf of a CEO, a nonprofit or the President of the United States. Every administration tries to play down the significance because they recognize that since President Franklin […]

How Communicators Are Adapting to the Trump Era

by KayAnn Schoeneman| February 10, 2017

Every new presidential administration brings changes along with it. Since President Trump’s inauguration, the public relations discipline is already adapting to this new normal. I recently spoke on a PR Council panel about how to effectively communicate in a “Trump World.” Perhaps the most discussed topic was that, even though the President has only been […]

Preparing for the Global Impact of the Incoming Trump Administration

by KayAnn Schoeneman| December 22, 2016

Since his electoral victory last month, the “new normal” in day-to-day business operations includes wondering how the incoming Trump Administration will govern, and what impact the governance will have on corporations, c-suites and general counsels as well as stock price, reputation and ability to operate.