Ketchum author Kate Durkin

Kate Durkin is SVP Influencer Marketing and Media Strategy at Ketchum where she oversees brand and influencer integration, focusing on creative uses of influencer marketing to drive effective ROI for brands. Prior to Ketchum, Kate spent five years at SheKnows Media, as the SVP of professional services, most notably overseeing their robust influencer marketing business. Since SheKnows’ acquisition of BlogHer in 2014, she worked with brands and agencies to create best-in-class influencer marketing campaigns that positioned influencers as a valuable new media channel.

Posts: Kate Durkin

Removing Likes

Removing Likes and Why We Are Fine With It

by Kate Durkin and Bailey Roy| November 26, 2019

A few weeks ago, Instagram announced that they will test hiding like counts in the United States. Eight other countries have been like-free for over 6 months—and now the process is expanding due to heightened scrutiny and a push to depressurize the platform for youth audiences, prioritizing connections over popularity. Instagram’s CEO Adam Mosseri told […]

ticktok marketing advertising

A TikTok Primer: What it is and why you should care

by Kate Durkin| August 29, 2019

With 1.2 billion installs globally and over 800 million monthly active users, TikTok is the newest social platform grabbing massive consumer attention – especially among Gen Z, with 80 percent of TikTok’s user base under 34 and 69 percent under 24. The platform growth has been rapid, to say the least, boasting a 275 percent […]

influencer marketing trends

6.5 Billion Reasons Why Influencer Marketing is Here to Stay

by Kate Durkin| May 9, 2019

With influencer marketing showing no signs of slowing down, and on track to reach $6.5B in marketing spend in 2019, here are a few key trends to keep an eye on… Reaching, Beyond Reach: With follower fraud a major concern in 2017, and platforms spending much of 2018 rooting out millions of fake accounts, brands are […]