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Ketchum author Karl O'Doherty

Focusing mainly on enterprise and general B2B technology clients, Karl works across the corporate practice at Ketchum on a range of projects covering media relations, planning, content creation and digital advisory.

Posts: Karl O'Doherty

Mobile World Congress 2019: Lessons for B2B Marketers

Mobile World Congress 2019: Lessons for B2B Marketers

by Karl O'Doherty| February 26, 2019

The yearly telecoms industry get-together is in full swing this week. Tens of thousands of engineers, business developers, marketers, hacks, and flacks descended on Barcelona for a week full of pintos and previews of what the telecommunications industry will be focusing on for the next 12 months.