Ketchum author Joanna Sowa

Joanna Sowa is an Account Supervisor at the Ketchum Chicago office. With eight years of experience, she has worked across a number of food and CPG clients in both a corporate and consumer marketing capacity. Passionate about writing and inspired after her recent wedding, Joanna recently started her own lifestyle and entertaining blog, The Hostess Notes.

Posts: Joanna Sowa

amazon prime day marketing for brands

A Primer for Conquering Amazon’s Biggest Shopping Day

by Joanna Sowa| July 26, 2018

Prime Day has come and gone, but its impact on brands and consumers is here to stay. Some brands are resistant to the shift in retail power, while others are embracing it. Aside from the server failures and sad puppy glitches (which just made me want a dog even more), consumers are benefiting from the […]