Ketchum author Jasmine Lyons

Jasmine is a Senior Social Media Strategist at Ketchum’s New York office, where she collaborates with teams to develop effective online programs that spark conversations among consumers and influencers. Working with brands such as Kellogg’s and Weight Watchers among others, Jasmine provides strategic counsel on how to leverage existing channels to optimize content, identifies new channels for clients to connect with consumers, and develops influencer ambassador programs to deepen relationships and ultimately visibility. A foodie at heart, you can find her checking out the local flavor scene and sharing her experiences on Yelp.

Posts: Jasmine Lyons

5 Tips for Blogger Engagement

5 Tips for Blogger Engagement

by Jasmine Lyons| April 16, 2012

Blogger outreach might seem like PR 101 but there’s been a recent wave of criticism about PR people happening across the blogosphere – from receiving mass emails to misleading pitches – bloggers are reaching their breaking point. So before you hit ‘send’ on your next pitch, check out these 5 tips for blogger engagement and […]