Posts: Estelle Levoyer

Estelle Levoyer Author

Estelle joined the Ketchum Global Research & Analytics team in London as a Research Associate in March 2012. In this role she is responsible for assisting account teams and clients with primary and secondary research projects including media monitoring and measurement, questionnaire design, and analyzing survey data.

Five Things I Learned at the AMEC Summit in Madrid

by Estelle Levoyer| July 3, 2013

Recently, I was in the beautiful city of Madrid. No, I didn’t learn to dance Flamenco. Instead, I attended the AMEC 5th European Summit on Measurement.    While that might not sound as exciting as polka-dot dresses and castanets, it actually was a very interesting experience. I’d like to share my top five learnings: