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Posts: Erica Iacono

4 Lessons from Mad Men

4 Lessons from Mad Men

by Erica Iacono| March 23, 2012

Everything I know about agency life, I learned from Don Draper. OK, so maybe that’s a bit of exaggeration, but like many in the marketing communications industry, I sometimes find the goings on of Sterling Cooper Draper Pryce a little bit familiar (minus  the in-office philandering and boozing, of course). Full disclosure: I’m a huge […]

Aren’t We There Yet?

Aren’t We There Yet?

by Erica Iacono| November 11, 2011

It’s a question that was asked with an exasperated tone toward the end of a Ketchum-sponsored panel at PRWeek‘s Next Conference on Wednesday in New York — and it’s one that some PR professionals have been asking for years. The “there” in question, of course, is the “table” — as in the one that PR […]