Q: How can cause-related marketing help my brand? A: Because it’s not just for Christmas. As sure as Boxing Day follows Christmas Day, so guilt follows gorging. To help us counter concerns about excess, many brands forge links with charities. We’re probably more aware of it in the season of ‘goodwill,’ but cause-related marketing has […]
UK shoppers are expected to spend £19bn on food and drink in this festive period, according to the IGD. Four in ten intend to do more shopping around to find the best quality product. And a trends report suggests they want quality without guilt. Food writer Kevin Gould tells Ketchum Bites that his advice to […]
Popularity can be a confounding measuring stick. Consider common catch-phrases used to describe things that are notable, talked-about and desirable: The top download on iTunes; The number-one movie in the country; A New York Times best seller; The most tweeted meme; The season’s hottest color; The most popular girl in school. Each suggests some level of […]
Creativity is one of the most (if not the most) important aspects of the communications industry, and at Ketchum, we strive to deliver break through, creative work for our clients every day. So it only makes sense that this year Ketchum would send a delegation of colleagues from around the world to both experience and […]
This interview first appeared on PR News. Social media engagement is now perceived as a must for b2c, b2b and nonprofit organizations—it’s practically become the fulcrum in which all digital communications take place. But this engagement comes with a price tag. It takes an investment in staff time and in the technology needed to manage […]
Camp Ketchum 2013 got underway on Wednesday. 83 campers from around Ketchum’s global network congregated in Mont Tremblant, Canada for an intensive off-site training experience. The campers dove right in to the five-day program with a community service project. The town of La Conception experienced a gas leakage a few years ago that contaminated their […]
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