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Drew Ferguson Author

Drew Ferguson is a senior vice president and creative strategist. Once nicknamed “The Professor” (more so because he taught graduate and undergraduate literature and creative writing than because he totally would’ve crashed the SS Minnow), Drew works with Ketchum account teams and integrated agency partners to unlock intelligence- and empathy-driven insights for his clients out of his hometown of Chicago. For 20 years, Drew’s been driven by his passion and obsession for cracking knotty client problems. He’s an avid reader, runner, cook and Tiki mixologist who is owned by a dog that wears the pants in their family.

(K)No(w) Limits, Part 2 – Do You Know What Your Brand Stands for?

(K)No(w) Limits, Part 2 – Do You Know What Your Brand Stands for?

by Drew Ferguson| February 10, 2021

From COVID-19 and racial justice to labor rights and the ongoing debate on what “unity” looks like, and as the U.S. focuses on the opportunities and issues that come with a new presidential administration, corporate citizens are now expected to have POV on a broad range of urgent and complicated topics. It’s clear from Ketchum’s […]

(K)No(w) Limits: Why Constraints Unlock Creativity

(K)No(w) Limits: Why Constraints Unlock Creativity

by Drew Ferguson| September 30, 2020

Restrictions like social distancing, remote working and sheltering in place have placed huge constraints on people and brands for much of 2020—cancelling vacations and weddings, radically changing the scale and scope of events, ceremonies and trade shows. But instead of planning to make 2021 a do-over of these miserable last few months, maybe we’d all […]