Posts: Dan Hindin
Influencer Identification: How To Make the Right Choices For Your Program
While the concept of leveraging influencers to drive successful communications programs is by no means a new one, I’ve noticed a significant increase in influencer programming. And while I do agree that influencer-driven marketing can be impactful if done correctly, I’m often disappointed in the lack of rigor behind the process of identifying the strongest […]
Social Listening: Map the Landscape to Drive Smart Strategy
Most people in the communications industry are probably familiar with social listening by now, but many are limiting its usefulness. Some companies only use social listening for monitoring, which basically means turning on a listening tool and waiting for something bad to happen. That’s smart to do. Many PR pros who have been burned before […]
Don’t Measure Social Media. Measure What You Accomplish with Social Media.
In my role as VP, Digital Research and Analytics, I’m often asked, “What is the true value of social media?” This is an important question. I’m always happy when clients are looking for ways to have a greater impact. It means they’re thinking beyond engagement metrics and looking for the business value. On the other […]