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Posts: Dale Bornstein

Dale Bornstein Author

Ketchum Launches the Global Scholar Program

by Dale Bornstein| August 21, 2013

About eighteen years ago, when I was the director of brand marketing in Ketchum’s New York office, I had the unique opportunity to live and work in London for two months on a client assignment for Unilever. While there, I not only had continuity with my clients, but I also had the chance to integrate […]

Story Juice: How Ideas Spread and Brands Grow

by Dale Bornstein| February 16, 2012

I’m a big believer in the power of storytelling, which is why I was excited to have the chance to write the foreward for the ebook, Story Juice: How Ideas Spread and Brands Grow. The book has been published by the Grapevine Group, a group we have been working with recently. Feel free to read […]

Is the Media a Trend Setter?

by Dale Bornstein| January 31, 2012

Murse, short for “man purse” and mewelry, short for — you guessed it — “man jewelry” are recent additions to the lexicon being used to describe the latest trends in men’s fashion and style, according to Jenna Bush Hager, special correspondent for the Today Show. But her oh-so-trendy cohorts were not buying it. “C’mon” said Al […]

10 Ways to Stimulate Creativity Inside an Organization

by Dale Bornstein| December 19, 2011

This post originally appeared in Perspectives, Ketchum’s online magazine. In one word: communications. Of course, no one thing alone can set the stage for an environment where people feel motivated, empowered and inspired to think about a problem a company or a product in a different way. It takes a critical mass of factors to […]