Ketchum author Crystal Tang

(she/her/hers)

Crystal is an offline/online consumer engagement specialist with experience developed over a nine-year agency career. Her work regularly integrates earned media relations, influencer marketing, social media and experiential events to great effect. Her industry experience spans fast-moving consumer goods, luxury beauty, fashion, lifestyle, wine and spirits, travel, property, personal finance and consumer technology, working for clients that includes Booking.com, Great Eagles Group, P&G (SK-II, Olay, hair care and male grooming), Coty Inc. (Gucci Beauty, Burberry Beauty, Hugo Boss fine fragrance), L’Oréal group, Luxottica group, Lenovo and TransUnion.

Crystal speaks native Cantonese and is fluent in Putonghua and English (all languages written and spoken).

Posts: Crystal Tang